Mobile Engagement Resource Center

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Mobile Technology Helps Explore Nicotine Addiction

­Some people quit smoking on the first try while others have to quit repeatedly. Using such mobile technology as hand-held computers and smartphones, a team of researchers from Penn State and the University of Pittsburgh is trying to find out why. “One thing that really stood out among the relapsers is how their urge to [...]

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“Doing the Internet:” How Young People in a Slum in India are Using the Internet on their Mobile Phones

While there’s often discussion about the promise of mobiles for development, an important aspect of developing projects that focus on mobile tech is a deep uinderstanding of how individuals already use their mobile devices. “Anthropology, Development and ICTs: Slums, Youth and the Mobile Internet in Urban India” takes a close look at how young people [...]

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Micro-insurance scheme pays off for Kenyan farmers

Some of the farmers who lost their crops in the Horn of Africa drought this year may be able to afford farming next season, with the help of a ‘micro-insurance’ scheme. Kilimo Salama — Swahili for ‘safe farming’ — was launched last year, providing small-scale farmers in Kenya with crop insurance by combining mobile phone [...]

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Google Plus to reach masses via SMS

Google Plus is set to penetrate the Indian masses in a big way by allowing users access to their accounts via SMS. Since mobile phone penetration is huge in the country and smartphones are only just about catching up, this new facility is sure to win them a big following. In fact, it is sure [...]

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‘Thumbs’: Who knew a film about texting could be so entertaining?

I’m still trying to wrap my mind around the fact that I was emotionally invested in a film that largely focuses on teenagers rapidly tapping keys on their phone. That speaks to the quality of “Thumbs,” a surprisingly entertaining documentary that follows a dozen or so competitors through a grueling national texting championship. The key [...]

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Text messaging remains key to operators and users

What is less publicised is the continued importance of text messaging within this booming growth of non-voice traffic. The ITU recently illustrated this by claiming text messages sent by the 5.3 billion mobile users was generating $14,000 (around €9,700) per second for operators around the world, assuming an average of $0.07 per SMS. Also of [...]

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Apps for Good: Bottom-up technological innovation by youth

When you go to a group of young girls in East London and say, do you want to program? They’ll probably run away,” Iris Lapinski joked. But last year, she proved herself wrong when 40 girls applied for 20 spots in one of Lapinski’s new courses on designing applications for mobile devices Read the entire [...]

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Would You Like to Make a Call? Consumers Say, No Thanks

Would you believe making calls is not the first or even second thing consumers choose to do when using their mobile devices? How about that it ranks near the bottom of the top five smart phone uses? Believe it or not, that’s exactly the case.. Get the entire survey details at www.pitchengine.com

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The New Microfinancing: SMS-Based Layaway To The Rescue

Microfinance, the Nobel Prize-winning initiative to turn aspiring Third World entrepreneurs into self-sustaining CEOs, has long been the only game in town when it comes to offering developing world entrepreneurs a viable and sustainable form of funding. But other financial instruments may work just as well–if not better–at supplying small farmers around the world with [...]

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Afghan Women Tolerate Beating for Cell Phones in Emerging Market

Maryam’s husband was so outraged when he discovered the device she had smuggled into their Kabul home that he beat her with his fists and a whip. The contraband was a cell phone. “My husband’s family is very traditional,” says Maryam, a 24-year-old sheathed in a blue burqa who declines to give her last name. [...]

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