Mobile Engagement Resource Center

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Entries for the ‘Mobile Marketing’ Category

Harnessing the power of mobiles to change lives

 In a society where girls often get married by the age of 17 and have four kids by the time they turn 21, women typically face violence in one form or another, be it physical or mental, says Preeti Soni from Kutch, Gujarat. Soni is the executive director of Kutch Mahila Vikas Samiti (KMVS), which [...]

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Africa is Fastest Growing Mobile Phone Market

A global industry group says Africa is the fastest growing mobile phone market in the world. In a report released Wednesday, the Groupe Speciale Mobile Association (GSMA) said the continent is also the world’s second largest mobile market by connections, after Asia. The GSMA said Africa outpaced all other mobile phone markets in a three-month [...]

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State panel allows campaign contributions by text message

The ability to contribute to your favorite California political candidates will soon be just a text message away, after the state’s ethics agency took a step Thursday to bring campaigning into the 21st century. The state Fair Political Practices Commission voted to allow contributions by text message as long as the candidates report the identity [...]

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India cap on text messages to deter tele-marketers

Under the new rules, no-one will be able to send more than 100 texts in a day, officials say. The ruling is expected to be a big relief for millions of mobile phone users who have to deal with dozens of unsolicited text messages every day. India has made several attempts in the past to [...]

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Women will be texted reminders about their abortion

Britain’s largest abortion provider said it is introducing reminders because some girls and women had forgotten about their procedures. Critics said the move, by the British Pregnancy Advisory Service (BPAS), gave a disturbing insight into casual attitudes to abortion. Read the story at telegraph

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Americans and Text Messaging

Some 83% of American adults own cell phones and three-quarters of them (73%) send and receive text messages. The Pew Research Center’s Internet & American Life Project asked those texters in a survey how they prefer to be contacted on their cell phone and 31% said they preferred texts to talking on the phone, while [...]

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Facebook and Twitter blackout during riots would ‘threaten public safety’

Facebook, Twitter and the maker of BlackBerry smartphones have firmly rejected suggestions from MPs that their services should be shut down during riots, arguing that public saftey would be threatened.  But they admitted the Government already has powers to order a blackout with which they wiould be forced to comply. The firms were appearing before [...]

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Tech wiz harnesses Internet for the poor

While many young tech wizards strive to invent the next iPad, Umar Saif is working to bring Internet-style networking to millions of Pakistanis who don’t have access to the Web. He could shake up the country’s politics in the process. Saif’s efforts recently earned him recognition by the Massachusetts Institute of Technology as one of [...]

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Text Message Support for Smokers Doubles Quit Rates

­Mobile phones could hold the key to people giving up smoking after a programme involving sending motivational and supportive text messages to smokers doubled quit rates at six months. // // The findings of the txt2stop trial, which was led by the London School of Hygiene & Tropical Medicine and funded by the Medical Research [...]

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Texting still going strong in Canada

According to the Canadian Wireless Telecommunications Association, 56.4 billion texts were sent in Canada in 2010, up 60 per cent from the 35.3 billion sent the previous year. Of those texts sent in 2010, about 2.3 billion were of the common short code text variety, which are often used to interact with businesses and charities. [...]

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