Mobile Engagement Resource Center

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Entries for the ‘Mobile Marketing’ Category

Tech wiz harnesses Internet for the poor

While many young tech wizards strive to invent the next iPad, Umar Saif is working to bring Internet-style networking to millions of Pakistanis who don’t have access to the Web. He could shake up the country’s politics in the process. Saif’s efforts recently earned him recognition by the Massachusetts Institute of Technology as one of [...]

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Text Message Support for Smokers Doubles Quit Rates

­Mobile phones could hold the key to people giving up smoking after a programme involving sending motivational and supportive text messages to smokers doubled quit rates at six months. // // The findings of the txt2stop trial, which was led by the London School of Hygiene & Tropical Medicine and funded by the Medical Research [...]

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Texting still going strong in Canada

According to the Canadian Wireless Telecommunications Association, 56.4 billion texts were sent in Canada in 2010, up 60 per cent from the 35.3 billion sent the previous year. Of those texts sent in 2010, about 2.3 billion were of the common short code text variety, which are often used to interact with businesses and charities. [...]

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Mobile technology is changing how we think about health care

Dale Hoyt sees his cardiologist every six weeks at Massachusetts General Hospital, but he’s never out of touch for long. Every day, he checks his blood pressure, heart rate, and weight and logs them on his iPhone, and periodically he e-mails the data to Dr. Kimberly Parks. Hoyt, 60, of Berlin, Conn., has congestive heart [...]

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Student loan payments can be made from mobile devices

The Pennsylvania Higher Education Assistance Agency (PHEAA) says that borrowers whose loans are serviced by its student loan servicing operations, American Education Services and FedLoan Servicing, can now make payments directly from their web-enabled cell phones and smartphones. Read the complete story at Times Leader

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Live in Tajikistan? Get a Divorce by Text

If a woman in Tajikistan receives an SMS reading “Taloq, taloq, taloq,” she’s reportedly on her own, since according to Muslim ritual men can dump their wives by repeating this word for “divorce” three times.The tradition still holds even over the phone, though clerics are divided on whether texting is too impersonal a way to [...]

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QR Codes Catching On With Smartphone Users

Interested in the genration of QR codes for your business. The Gomotext Campaign Manager supports the generation and use of QR codes. Read on to see how QR codes are becoming popular.  QR codes are popping up in more and more places, from billboards to business cards, and mobile consumers are responding: 32% of smartphone users say [...]

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Rebels Hijack Gadhafi’s Phone Network

A team led by a Libyan-American telecom executive has helped rebels hijack Col. Moammar Gadhafi’s cellphone network and re-establish their own communications. The new network, first plotted on an airplane napkin and assembled with the help of oil-rich Arab nations, is giving more than two million Libyans their first connections to each other and the [...]

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How mobile video is helping Africa’s rural farmers

Scientific Animations Without Borders (SAWB) is an initiative by a group of scientists, animators and extension tutors at the University of Illinois to create short videos that can be sent and downloaded to mobile phones. Each video features a character demonstrating how to do certain agriculture-related tasks. One video, for example, shows viewers in Africa [...]

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50% of Shoppers Consult Mobile Phones for Purchases [STUDY]

Half of consumers are using their phones to help make shopping decisions, suggesting that old-style feature phones have a place in the market, according to a new survey. The report, by Arc Worldwide, based on a survey of 1,800 U.S. mobile phone users and a smaller qualitative study with 30 mobile shoppers, shows 50% of [...]

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