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Entries for the ‘Mobile Marketing’ Category

Global mobile health apps market to nearly double in next year

The global market for mobile health applications for smartphones is expected to nearly double in 2012, rising to $1.3 billion, according to a new report. While a projected doubling in growth is certainly impressive, it pales in comparison to what the mobile health apps market experienced in 2011, when it grew seven-fold to $718 million, [...]

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ATM Fraud Prompts Text Alerts

Two suspects have been charged for the roles they played in a $1 million [U.S. $774,594.06] ATM skimming scheme that hit some 700 DBS Bank customers in Singapore. In response to the attacks, DBS, one of the largest retail banks in South East Asia, last week announced plans to launch a real-time SMS/text alert service. [...]

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Kenya Has Mobile Health App Fever

 Mobile health platforms are fast emerging in Kenya, where one startup’s newly launched mobile health platform is attracting nearly 1,000 downloads daily, and the dominant telecom, Safaricom, has forged a partnership that will give its 18 million subscribers access to doctors. A World Bank official sees significant promise from such efforts, pointing to the [...]

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Harnessing the power of mobiles to change lives

 In a society where girls often get married by the age of 17 and have four kids by the time they turn 21, women typically face violence in one form or another, be it physical or mental, says Preeti Soni from Kutch, Gujarat. Soni is the executive director of Kutch Mahila Vikas Samiti (KMVS), which [...]

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Africa is Fastest Growing Mobile Phone Market

A global industry group says Africa is the fastest growing mobile phone market in the world. In a report released Wednesday, the Groupe Speciale Mobile Association (GSMA) said the continent is also the world’s second largest mobile market by connections, after Asia. The GSMA said Africa outpaced all other mobile phone markets in a three-month [...]

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State panel allows campaign contributions by text message

The ability to contribute to your favorite California political candidates will soon be just a text message away, after the state’s ethics agency took a step Thursday to bring campaigning into the 21st century. The state Fair Political Practices Commission voted to allow contributions by text message as long as the candidates report the identity [...]

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India cap on text messages to deter tele-marketers

Under the new rules, no-one will be able to send more than 100 texts in a day, officials say. The ruling is expected to be a big relief for millions of mobile phone users who have to deal with dozens of unsolicited text messages every day. India has made several attempts in the past to [...]

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Women will be texted reminders about their abortion

Britain’s largest abortion provider said it is introducing reminders because some girls and women had forgotten about their procedures. Critics said the move, by the British Pregnancy Advisory Service (BPAS), gave a disturbing insight into casual attitudes to abortion. Read the story at telegraph

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Americans and Text Messaging

Some 83% of American adults own cell phones and three-quarters of them (73%) send and receive text messages. The Pew Research Center’s Internet & American Life Project asked those texters in a survey how they prefer to be contacted on their cell phone and 31% said they preferred texts to talking on the phone, while [...]

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Facebook and Twitter blackout during riots would ‘threaten public safety’

Facebook, Twitter and the maker of BlackBerry smartphones have firmly rejected suggestions from MPs that their services should be shut down during riots, arguing that public saftey would be threatened.  But they admitted the Government already has powers to order a blackout with which they wiould be forced to comply. The firms were appearing before [...]

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