BlackBerry, Droid, iPhone — no matter which smartphone you have, it’s the apps, not the features, that make your phone unique.These little applications are customized programs that help run your life when you’re on the go. They can help you with everything from counting calories to checking Facebook to finding a good happy hour.

“Without my phone and apps, I certainly wouldn’t be able to do some of the things I do now, especially when it comes to travel and work,” said Microsoft employee Craig Parker while visiting Atlanta for a recent conference.

“Users love apps,” said Sascha Segan, lead mobile analyst for PCMag.com. “Apps are one of the things that propelled the iPhone to such success. You can customize your phone to do anything — it really is a little computer in your hand.”

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