It is always fascinating to read about how different companies are utilizing the mobile space. Companies that have been around for decades with a solid consumer base are successfully using mobile marketing along with other traditional forms of advertising. The power of the campaigns stems from the fact that almost all mobile phones can send and receive text messages.

A panel at Mobile Marketing Day, hosted by Mobile Marketer and the Direct Marketing Association, featured mobile marketing case studies from brands such as Macy’s, Domino’s and Unilever’s Dove Hair Care.

Read more at  http://www.mobilemarketer.com/cms/news/messaging/5572.html