The dominance of SMS
‘Simple accessibility, ubiquitous network interoperability, ease of use, affordability and price predictability for text messaging are key guideposts as the industry evolves new messaging paradigms and migrates to next-generation networks’ says Ronald Gruia, Principal Telecom Analyst at Frost & Sullivan.
Text messaging will continue its dominance in the messaging arena for the foreseeable future and will evolve with additional features over the next three to five years, according to a new report, ‘The Future of Messaging’, prepared by global research and consulting firm Frost & Sullivan, and licensed exclusively to Comverse.
This evolutionary, rather than revolutionary, path will usher in text messaging with contextual presence and location information, as well as a unified identity for messaging that provides a user’s status, personal information, updates and messages in one user interface, the analyst believes.
http://www.mobilemarketingmagazine.co.uk/2010/03/sms-dominance-to-continue-says-frost.html

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