The new total is now $5 million, as confirmed by the Red Cross at 5:30 p.m. EST on Thursday.

The Red Cross’s involvement in the relief effort is to be commended. Not only did it immediately set up the simplest donation method possible, but its social media presence and outreach, when combined with the State Department’s involvement, has turned this into a viral funding initiative, topping Twitter trends and inspiring action. The Red Cross is also contributing an initial $1 million from the International Response Fund.

If you want to help the cause you can text “Haiti” to 90999 to send a $10 donation to the Red Cross. There’s also this collection of organizations that are accepting donations online.

Via Mashable