Mobile Engagement Resource Center

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Entries for January, 2010

An ‘army of fanatics’ yes Real Madrid has that and uses mobile to monetize

During the FIFA 2010 conference that was held in London last week apparently there were very impressive presentations but one stood out about mobile and sports fans. Real Madrid the winningest major league football/soccer team in the world. And they have loyal, fanatical fans. So of course, as Spain is one of Europe’s leading mobile [...]

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Allergy text service goes live

The Food Safety Authority of Ireland has set up an email and SMS text service which will directly inform food allergy sufferers of the presence of allergens in inappropriately labelled foods. People with allergies or parents of children with allergies can subscribe to receive these alerts via the authority’s website www.fsai.ie. Food allergen alerts will [...]

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An SMS to remind you of the importance of birth registration

What can be a better way to remind people of the importance of birth registration than sending a text message and also asking the recipient to spread the message. Delhi-based NGO Churches Auxilary for Social Action (CASA) and UP-based NGO Vatsalya have together launched an SMS campaign to spread awareness on birth registration across the [...]

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Texts, Tweets Saving Haitians From the Rubble

Relief workers in Haiti received an emergency text message Tuesday about a collapsed school, with children still alive in the rubble. A search-and-rescue team on the scene, however, couldn’t find the right location.

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Children who text are best spellers

Traditionalists may not like it, but it appears that children who text regularly may be better spellers and readers. A study, published today by the British Academy, says teachers and parents should embrace texting as a means of improving their children’s phonological awareness. For instance, a child who texts gr8 to a friend often actually [...]

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Study Suggests There’s a “Texting While Walking” Epidemic Too

Forget the grisly effects of texting while driving for a moment, if you can. Instead, focus on a new epidemic, one that’s admittedly much sillier than the driving one, but no less dangerous. Ladies and gents, meet texting while walking: Slightly more than 1,000 pedestrians visited emergency rooms in 2008 because they got distracted and [...]

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Haiti Donations Through SMS Surpass $10 Million

We have reported about a couple of big companies who have donated money and their services toward the Haiti Earthquake relief efforts. Just like big companies, individuals across the United States have been helping out the cause by donating money through text messages [SMS]. Secretary of State Hillary Clinton announced today that the donations to Haiti [...]

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Red Cross Raises $5,000,000+ for Haiti Through Text Message Campaign

The new total is now $5 million, as confirmed by the Red Cross at 5:30 p.m. EST on Thursday. The Red Cross’s involvement in the relief effort is to be commended. Not only did it immediately set up the simplest donation method possible, but its social media presence and outreach, when combined with the State [...]

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Haiti Earthquake Info Tells Story of SMS That Saved a Woman

A Canadian woman trapped under rubble after the recent earthquake in Haiti managed to send out a text message to the Foreign Affairs Department in Ottawa, a place nearly 3,000 miles away. And it saved her life.Once received, the text message was “relayed to Canadian diplomats back in Haiti” who then provided aid in the [...]

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TXT.IO Takes Minimalist Microblogging to the Extreme

Once upon a time, microblogging was all about simplicity. Today, even services like Posterous that started out as very simple and easy-to-use tools have begun to add more and more features. Microblogging, however, can’t get much simpler than TXT.io. The service offers nothing more than a simple text interface. No more, no less. You log [...]

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