Mobile Engagement Resource Center

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Entries for June, 2009

Jackson death was twittered, texted and Facebooked

NEW YORK – “Ladies and gentlemen, Michael Jackson has just died,” the woman called out breathlessly upon boarding a Manhattan bus, moments after the news had broken. Not a word was spoken in response. But nearly every passenger reached for a BlackBerry, a cell phone, whatever device was at hand. “People are already texting about [...]

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Text-message fees recommended for antitrust scrutiny

Reporting from Washington — The chairman of a Senate panel on antitrust issues on Tuesday called on the Federal Communications Commission and the Justice Department to scrutinize competitiveness in the cellphone industry, pointing to a 100% increase in some text messaging charges by four companies that control most of the market. Sen. Herb Kohl (D-Wisconsin) [...]

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Making Millions via Twitter: @DellOutlet Surpasses $2 Million in Sales

@DellOutlet has been one of the biggest success stories amongst big companies using social media. For those unaware, @DellOutlet is a Twitter () account owned by Dell that tweets out major discounts for Dell computers and products. All of the deals on @DellOutlet are Twitter-exclusive.It has gained quite a following (620,000+ followers) and sold a [...]

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Air Writing: Next Big Thing in Cell Phones?

Forget fumbling with tiny cell phone keys.  A prototype of a new application allows cell phone users to write short notes in the air and send them automatically to an e-mail address. This represents just one possible step toward allowing people to naturally merge the real world with the information power of the Internet. Travelers [...]

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SMS messages rise to 110 million a day amid presidential campaigns

Davoud Zareian, director of the Public Relations department in Iran’s Telecommunication Company, has said the number of SMS text messages has increased to 110 million a day as news of the presidential campaigns have been heating up. This figure was between 55 to 65 million a day before the official presidential campaigns started, he added. [...]

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Juniper: Real ROI Will Propel Mobile Ad Spend To $5.7B Within Five Years

Good news for mobile marketing service providers: Spending on mobile advertising will see strong growth even while other channels suffer during the global recession, according to  Juniper Research. Mobile ad spend will grow to $5.7 billion by the year 2014, Juniper forecasts in a report released this week. According to a press release, the firm [...]

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Holographic Text Messages

Holographic Text Messages will rock your world.  With 1.5 million views in just a couple weeks, this viral video proves it.  The video, by Inha Luke Yoo describes the concept as HoloText Messaging. The kicker of course, is that this sort of technology isn’t yet available.  But this concept video does a great job of [...]

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Record-breaking text messaging through AT&T by American Idol fans

AT&T revealed that more than 178 million text messages went through its network as votes by followers of the country’s leading TV show American Idol. The company claims this year’s figure to be more than double of last year’s in addition to being the highest scorer amongst all seasons until now. There were 78 million [...]

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