Mobile Engagement Resource Center

GOMOTEXT.COM, a leading provider of mobile messaging and marketing solutions, today announced the release of version 4.0 of their Mobile Marketing Campaign Manager. The Campaign Manager is a complete mobile marketing platform that can be used for launching Standard and Premium rate mobile marketing campaigns like SMS Voting, Text2Win, Sweepstakes, Text2Screen, Polls, Coupons, SMS Blasts [...]

WHEN the Saudi employer of a Filipina domestic helper refused to let her return home after her contract was finished, friends sent a single text message that simultaneously alerted authorities in the Philippines and agencies helping migrant workers in distress in the desert kingdom. It was received by a mobile phone linked to a computer [...]

Even during tough economic times, the mobile social networking phenomenon is here to stay. People want to stay connected and in touch while on the go, and the addition of text messaging to social networks makes it possible anywhere, anytime. Especially in times of high job loss, people want to stay in touch with friends, [...]

Cellphones are hardly applauded in concert halls, where it’s considered gauche to have them turned on, much less to pull them out during a performance. So at a recent Indianapolis Symphony Orchestra concert of classics like Beethoven’s Symphony No. 5, it was a little surprising when the conductor instructed audience members to take out their [...]

With marketers caught up in the iPhone app frenzy, a new report aims to help companies take a step back and soberly assess whether to hawk their own branded mobile wares on App Store shelves. Asking “Is An iPhone App Right For You?” the study from Forrester Research acknowledges the popularity of the iPhone and [...]

Things were simpler when the only medium for asking someone out was the telephone. Text messaging, Facebook, Twitter and MySpace have complicated romance, if not ruined it, the Washington Post reports.The trend piece doesn’t even get into voicemail, which we’ve established everyone but old people hates. But it explores the clash between people who text [...]