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Entries for August, 2008

Phone a friend in exams

A Sydney girls’ school is redefining the concept of cheating by allowing students to “phone a friend” and use the internet and i-Pods during exams. Presbyterian Ladies’ College at Croydon is giving the assessment method a trial run with year 9 English students and plans to expand it to all subjects by the end of [...]

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SMS Costs Clip Twitter´s Wings

Twitter abruptly turns off SMS alerts to users outside USA, Canada and India, reports 160characters.org. The costs of sending free SMS to subscribers without an obvious business model has finally taken its toll on Twitter and it has turned off text message alerts to everyone outside USA, Canada and India. Changes for Some SMS Users—Good [...]

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Texting and data dominate phone use

It seems that using a mobile phone no longer means making a phone call, as users increasingly turn to texting, photos and video for communication. The latest data on mobile phone use has revealed a huge spike in text messaging and data-based communications, often at the expense of the conventional phone calls. Nearly 1.5 billion [...]

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DMA: Text message campaigns most successful

Text message promotions are the most successful mobile marketing campaigns, found the Direct Marketing Association in its first ever quantitative research into the medium. It’s good to talk, but the second most popular activity on a mobile phone is text messaging. It also happens to be the most successful mobile advertising medium, according to a [...]

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Easing Flight Delay Frustrations with SMS

Frustration among airline passengers at flight delays and missing luggage could be eased by updates being sent to their mobile phones, according to aviation technology researchers. News.scotsman.com reports “Text messages could keep travellers abreast of disruption and alert them to mislaid bags, saving needless waiting at baggage carousels. A report by SITA, How Mobile Technology [...]

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