When Minneapolis and New York-based interactive agency Space150 decided to establish a mobile division, practice head John Grudnowski found the recruiting process more difficult than he’d expected.Mobile was already a part of Space150′s offerings, but the agency wanted to augment its in-house capabilities with a new hire or two. Specifically, it hoped to hire at least one person with client-side experience.

“We originally thought we wanted to hire a mobile planner, someone with consumer insight that had a mobile background,” said Grudnowski. In the end Space150 settled for someone who had worked as a director of marketing on the vendor side.

Space150′s situation is not unique. As agencies seek to grow their mobile offerings in a tight talent market, many have lowered their expectations and begun to hire anyway. But which traits do you select for when all the candidates are under-qualified?

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