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Entries for June, 2008

Subversive bathrom scales sends SMS with your weight

Core77 writes up 3 subversive bathroom scales designed by Alice Wang, a recent graduate of RCA.On “White Lies”, the further back you stand, the lighter you become on the digital display. On the “Half-Truth” scale, your partner becomes responsible for deciding whether to lie or come clean, since the display is on the front face [...]

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Delta Adds Cell Phone Boarding Pass

Delta Air Lines is now permitting travelers at New York’s LaGuardia International Airport to use their cell phones as a boarding pass, reports TreoCentral. “Domestic passengers can download their boarding passes to their mobile phones from the company’s web site When they get to the airport, they skip the check-in lines and go directly to [...]

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Nelson Mandela Charities Launch International SMS Campaign

To celebrate the 90th birthday of Nelson Mandela, his charitable organisations have come together to launch an international premium SMS service, allowing millions to text their own birthday message to the former South African president. A mixture of shared and dedicated PSMS codes have been set up in over 20 countries around the world including [...]

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Spain’s National Obsession with Mobiles, Texting

An insightful and thorough article on the Spanish cell phone culture from PBS.”… To say that Spain is crazy for cell phones is an understatement. Approximately 44 million people live in Spain, but in January of this year the number of cell phones in the country reached 50 million. There are more phones than people [...]

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Mobile phones expose human habits

The whereabouts of more than 100,000 mobile phone users have been tracked in an attempt to build a comprehensive picture of human movements. The BBC reports.”The study concludes that humans are creatures of habit, mostly visiting the same few spots time and time again. Most people also move less than 10km on a regular basis, [...]

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Eradicating TB with … cell phone minutes?

One of the biggest challenges in fighting tuberculosis is simply getting patients to take their medicine. MIT students have come up with a possible solution: A new testing and reporting system that is easy for patients to use and offers economic incentives such as free cell phone minutes. Tuberculosis kills an estimated two million people [...]

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Eco conscious mobile gaming

NEW DELHI, India – An interesting new initiative has been launched using mobile gaming as a mouthpiece in helping educate gamers on issues of climate change. Dubbed Connect-2-Climate, this innovative program is a collaborative project between games developer ZMQ Software Systems and The Energy and Resources Institute (TERI), with the release of games such as [...]

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Carvel Goes Mobile With Summer Sweepstakes

The nation’s favorite spokeswhale, Fudgie, is breaking into mobile marketing and asking consumers to text “FUDGIE” to 78247 to receive a coupon for one of the new blended coffees or Arctic Blenders and a chance to win one of five 42-inch TVs. In addition, consumers can play a virtual matching game at carvel.com for a [...]

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Mobile Marketing Association Publishes Global Mobile Advertising Guidelines

The Mobile Marketing Association (MMA), (www.mmaglobal.com), which represents more than 600 companies across the mobile marketing ecosystem, today announced the release of its global Mobile Advertising Guidelines. The first set of global guidelines issued by the association, are designed to encourage the uptake of mobile advertising by brands worldwide whilst enhancing and protecting the customer’s [...]

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Taxi fare payment via SMS in Abu Dhabi

Abu Dhabi residents will soon have the option to pay for taxis by sending an SMS from their mobile phones under a new e-payment system, reported Gulf News. The system, called ‘Q-cash’, will be rolled out by the end of August or September this year. It is hoped that all taxis in the emirate will [...]

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