In a Harris Interactive survey of 2,030 US adults of whom, 1,778 have actually flown in an airplane, a full three quarters say that cellphone usage on airplanes should be restricted to “non-talking features.” In other words, email, texting, and surfing the Web. That’s a pretty significant majority seeing as how the EC has cleared [...]
AT&T announced today that the latest season of American Idol generated more than 78 million text messages as watchers voted for their favorite contestants. AT&T introduced the ability to text votes in season 2 of the show. AT&T polled 416 users to see what roll text messaging played in the shot and found that 51% [...]
FAR from being rbsh, it is actually gr8 for society. Experts believe that new forms of communication such as mobile phone texting, email and instant messaging are helping us stay in touch with each other. And a new study has shown that far from being a scourge of grammar and correct spelling, users of instant [...]
This is definitely worth a look — Stefan’s launched Thumbreport.com – mobile news in just 160 characters… take a look!
Worldwide mobile advertising is projected to surpass $2.7 billion in 2008, up from $1.7 billion in 2007, but the market has developed slowly and obstacles remain, according to Gartner. Ease of use and relevancy to consumers are two important factors that must be addressed to help build momentum in the mobile advertising market. “Innovative developments, [...]
To promote popular reality show Big Brother 2008 on Channel TEN in Australia, advertising agency Marketforce in Perth came up with a unique bluetooth SMS campaign that really caught people by surprise. The ads embodied the “Big Brother is watching” slogan, which is the essence of the show. Trendhunter reports.”The campaign installed Blue-tooth transmitters in [...]
It knows only 32 words, but someday, it may get a grip on the entire human vocabulary. It is a sensor-equipped glove, known as HandTalk , that can translate gestures into spoken words on a cell phone. It was developed by students at Carnegie Mellon University as part of a class research project. Three of [...]
By Kim Hart via Washington Post The promise of mobile marketing has been talked about for several years now, yet we still haven’t seen the flurry of cellphone ads that have long been predicted–let alone the sophisticated ads consumers see in other countries. This week, the Federal Trade Commission held a “town hall” meeting to [...]
Those who doubt that mobile marketing hasn’t made headway might want to go amp themselves. Among the brands that ponied up millions for a piece of the Super Bowl this year was PepsiCo beverage Amp Energy. While its 15-second TV spots didn’t venture far from the proven realms of Big Game locker-room humor—one featured an [...]
Two German companies have patented technology for sending scented text messages between mobile phones. The chip, which carries a range of around 100 pre-defined scents, has been developed by the Institute of Sensory Analysis and interactive services firm Convisual and will be on the market in one to two years. Naturally, the makers think that [...]
