TXTS GV PARNTS PWR 2 FITE HED LICE

‘Beat the Bugs’, the UK’s first ever campaign to unite a primary school, its parents and local pharmacy to limit head lice amongst the community, set a national benchmark by pioneering an SMS ‘Outbreak Alert’ system.

The project, supported by leading head lice treatment Hedrin, was designed to raise awareness amongst parents of the need to check regularly to control head lice outbreaks, and was launched as part of a national educational campaign called ‘Once A Week, Take A Peek.’
Head lice affect nearly 1 in 10 primary school children in the UK and are a regular source of frustration for families. Parents at Wootton Primary School, Northampton, which piloted the project, were surveyed at the start of the campaign. Results showed that:

• Parents didn’t check and take action regularly enough – less than half were checking their hair once a week
• 82% thought one of the biggest problems was other parents not taking action
• Half were frustrated with tackling head lice
• Over in 1 in 10 NEVER checked their children’s hair

[via Press release]