Mobile Engagement Resource Center

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Entries for April, 2008

U.s. Cell Phone Users Open to Texting Their Vote for President

A survey by Samsung Telecommunications America (Samsung Mobile) suggests that many teens and their parents across the U.S. would rather vote by text message on their cell phones in the next election rather than go to the polls. According to the short survey, more than half of all Democrats, Republicans and Independents surveyed say that [...]

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Siberia police experiment with traffic violation phone fines

According to the Courrier International (in French), the Siberia police is experimenting with an unusual way to collect traffic fines.Traffic violators have the choice to pay a fine, or, send 10 text messages to their friends, reminding them to be respectful of the rules of the road. The “SMS fine” concept was one of the [...]

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Mobile web ‘commonplace’ within a year

RESEARCH tracking Australians’ propensity to use their mobile phones to access the internet indicates use of the mobile internet will be commonplace within a year. The research, which is conducted annually by the University of Adelaide and mobile phone company m.Net as part of an international study, has found the proportion of people who have [...]

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Movement grows for digital day of rest

“Sharon Sarmiento knew it was time to unplug when she realised she was blogging in her dreams and hearing imaginary instant messages.For Ariel Meadow Stallings, it was the hours lost while surfing the internet that left her feeling like she had been in a drunken blackout. Both women are part of a new grass-roots movement [...]

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Chess Cheat Caught Using SMS to Get Tips During Match

Cellular News reports that an Iranian chess player competing in the Dubai Open Chess tournament has been wxpelled after he was found receiving text messages on his mobile phone – with tips for his next move. “M. Sadatnajafi, with an Elo rating of 2301 (near the bottom of the rankings) was caught using his mobile [...]

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Mobile Marketing in Cosmetics

An innovative Mobile Marketing campaign by pontomobi for the Cosmetics Industry that came in my in box:Natura, the major cosmetics brand in Brazil, invested in mobile marketing to promote the launching of its new products line Chronos. Instead of making a traditional invitation to the press conference, the branded opted for a surprising mobile interaction. [...]

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SMS Lice Alerts

TXTS GV PARNTS PWR 2 FITE HED LICE ‘Beat the Bugs’, the UK’s first ever campaign to unite a primary school, its parents and local pharmacy to limit head lice amongst the community, set a national benchmark by pioneering an SMS ‘Outbreak Alert’ system. The project, supported by leading head lice treatment Hedrin, was designed [...]

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Air France launches in-flight calling trial

Not even half a year after Air France enabled passengers on its single OnAir-equipped Airbus A318 to send / receive messages and e-mail, the airline has went live with the second phase of the in-flight experiment. As of this week, guests who find themselves aboard the aforesaid aircraft can make / receive calls on their [...]

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FCC moves closer to ruling on SMS censorship issue

The FCC is collecting final comments on the subject of text message censorship in preparation for a policy review that will address whether or not mobile carriers should be allowed to discriminate against text message transmitters based on content. ars technica reports. “The controversy over text message censorship began last year when Verizon initially declined [...]

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Mobile Scores as a Response Tool in DMA Study

Mobile messaging has emerged as one of the strongest performers in prompting consumers to seek further information, in consumer research from the DMA (Direct Marketing Association), sponsored by information services company, Experian. Telephone calls, interactive TV (iTV) and mobile messaging were the three forms of marketing communication most likely to result in respondents seeking further [...]

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