With so much confusion about how much the mobile advertising market is worth and how fast it will develop (See post from Sunday), I wanted to ignore the latest report, but won’t since it has some merit—it says that more U.S. mobile users are seeing ads and responding to them on their phones.

The Nielsen report said 23 percent of U.S. subscribers, or 58 million people were exposed to mobile advertising on their phones in the past 30 days, and that half, or about 28 million of all data users who recall seeing mobile advertising in the previous 30 days, said they responded to the ad in some way. The findings come from Nielsen Mobile’s Mobile Advertising Report and are based on a survey of more than 22,000 active mobile data users who used at least one non-voice mobile service the last three months of 2007. Release.

Read the complete article at MOCONEWS