Mobile Engagement Resource Center

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Entries for March, 2008

Mobile Ads Getting High Response Rates: Report

With so much confusion about how much the mobile advertising market is worth and how fast it will develop (See post from Sunday), I wanted to ignore the latest report, but won’t since it has some merit—it says that more U.S. mobile users are seeing ads and responding to them on their phones. The Nielsen [...]

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Artificial Muscle Heals Itself, Charges IPod

Researchers in California have created an artificial muscle that heals itself and generates electricity.The research, parts of which are already being used in Japan to generate electricity from ocean waves, could be used to make walking robots, develop better prosthetics, or even charge your iPod. “We’ve made an artificial muscle that, when you apply electricity [...]

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Padded lampost to protect texters was PR stunt

A story claiming that lampposts in an East London street had been fitted with pads to protect text-messaging pedestrians – covered across UK , foreign media and blogs (including this one) – led journalists to “suspend their disbelief”, it was claimed this week. The Press Gazette reports.”Locals in Tower Hamlets have said that the padding [...]

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MySpace Mobile launches on Sprint

Sprint announced the launch of MySpace Mobile across all of its web-enabled handsets, becoming the first U.S. operator to offer subscribers free direct access to the new social networking site, which makes its formal debut after roughly six months in beta. Sprint and MySpace promise subscribers the tools to edit their MySpace profiles, view and [...]

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Wireless Spectrum Auction Raises $19 Billion

WASHINGTON — The government announced on Tuesday that it had closed the most lucrative government auction in history as wireless companies bid more than $19 billion for the rights to radio spectrum licenses. In the coming days, the Federal Communications Commission is expected to publish a list of the winning companies. The major participants included [...]

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Texts expose yet another politician’s indiscretions

Everyone’s buzzing today about Eliot Spitzer, the governor of New York suspected of ties to a prostitution ring who hase been tripped up by text messages. The Detroit Free Press reports.And once again, the issue has everyone wondering: Just how do authorities get text messages? In the case of Detroit Mayor Kwame Kilpatrick who allegedly [...]

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SMS language sparks off unusually spelt baby names trend!

The popular SMS and email phonetic spellings have not only corrupted the English language, but have also sparked a trend of unusually spelt baby names, according to Thaindian News.”Most parents these days are drawing on the cool SMS and email spellings, by eschewing traditional spellings for versions such as Alex-Zander, Cam’ron, Emma-Lee, Ozkah, Thaillah and [...]

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Watch out! Thai exam cheat triggers phone-watch ban

Thai students will be barred from wearing watches in national university entrance exams this weekend after a student was caught cheating using a mobile phone wrist watch, Education Ministry officials said on Wednesday, reports Reuters.”Photographs of the phone watch would be sent to exam centers around the country and students would have to rely on [...]

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Loans by text message send young Swedes spiralling into debt

According to the AFP, the simplicity of obtaining SMS loans in Sweden is increasingly luring youths into debt. “The first (SMS) loan was given in the middle of March 2006,” said Janne Aakerlund, a spokesman for Sweden’s debt recovery agency Kronofogden, adding that the first bill collectors were sent out just three months later. Since [...]

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RITRACKER.COM – Text Messaging For Realtors

Dallas, TX March 7, 2008 — GOMOTEXT a leading provider of mobile messaging and marketing solutions, today announced the launch of RITRACKER.COM, a text messaging service that provides buyers with information and photos sent directly to their mobile phone. With the RI Tracker Text Messaging service, realtor’s can now track and interact with the buyers [...]

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