Mobile Engagement Resource Center

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Entries for November, 2007

New York Times Mobile Real Estate Listings

The New York Times has made it easy to get information about properties on your mobile device, regardless of whether you are looking in the newspaper, on the Web site or searching directly from a mobile device. From your mobile device: To search for properties directly from your mobile device, go to m.nytimes.com/re and enter [...]

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Revenue From Mobile Data Service Continues To Rise

REVENUE FROM U.S. MOBILE DATA services hit $6.4 billion in the third quarter–up 9.4 percent from the previous quarter, according to mobile advisory firm Chetan Sharma Consulting. For the first nine months of 2007, mobile data revenues reached $17.7 billion, increasing 59% from the year-earlier period. Verizon led the way with $5.4 billion in mobile [...]

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GOMOTEXT.COM Offers FREE Trial for New Users

Dallas, TX – November 21, 2007- GOMOTEXT.COM, a leading provider of mobile messaging and marketing solutions, today announced they will be offering a FREE Trial of their hosted mobile marketing platform that can be used for launching Standard and Premium rate mobile marketing campaigns like Text2Win, Sweepstakes, polls, Coupons, SMS Blasts and much more. About [...]

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Live poetry with SMS projector tool SMS Chatwall

The locally well known livelyrix poetry slam took place in Dresden, Germany a few months back. Ten poets presented their poems and texts in the sold out event centre Scheune. Additionally, every guest was invited to send its poem as a text message from its own mobile during the show breaks. This is something that [...]

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Marketers Reach Key Demos Via Mobile

Posted by Gavin O’Malley on Media Post MARKETERS STRUGGLING TO ENGAGE ELUSIVE 18- to-24-year-olds need look no further than mobile devices, according to new findings from market research firm InsightExpress. Members of Generation Y now use their mobile phones to take 76% of all personal calls, according to an online survey of some 2,000 young [...]

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Reaching a broad Mobile Audience

By Dean Macri Mobile applications that provide maximum take-up and the best ROI are those paired with traditional advertising. Effective mobile marketing activates otherwise static, non-interactive media — such as print, radio and out-of-home — while providing the added benefit of measurement of traditional media. Mobile marketing is not about building mobile websites for consumers [...]

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Credo Campaign – Mobile Marketing And Street Art

Credo Mobile is taking it to the streets. The progressive mobile phone provider, a division of Working Assets, this week launched an integrated campaign from independent SS+K, Los Angeles, that positions the company as a provider of social change. Production and execution was handled by Neverstop, based in Seattle. As part of the campaign, Credo [...]

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Google Announces Android and Open Handset Alliance

A broad alliance of leading technology and wireless companies today joined forces to announce the development of Android, the first truly open and comprehensive platform for mobile devices. Google Inc., T-Mobile, HTC, Qualcomm, Motorola and others have collaborated on the development of Android through the Open Handset Alliance, a multinational alliance of technology and mobile [...]

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Magazines Must Move On Mobile Initiatives

Posted by Eric Sass on Media Post, Tuesday October 30th MAGAZINES HAVE BEEN slow to launch mobile content initiatives. They must shift into high gear–or risk missing out on a new wave of digital commerce that will rival the emergence of the Internet as an economic engine in the 1990s, according to mobile media and [...]

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2 Keywords for the price of 1

GOMOTEXT.COM, a leading provider of mobile messaging and marketing solutions, today announced that for a limited time they will be offering a special promotion for their Shared shortcode clients as part of which the clients get 2 KEYWORDS for the price of 1(Certain restrictions apply). In addition, additional promotions are being offered to dedicated shortcode [...]

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