Mobile Engagement Resource Center

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Entries for October, 2007

US reporter sends 21,000 texts in a week; wins $5k

Being Queen of South Florida’s texting scene has its perks and pay offs – just ask CBS4′s entertainment reporter Lisa Petrillo. Earlier this month she accepted a challenge from phone giant Sprint who was trying to find the “Biggest Texter” in South Florida. The winner would receive a check for $5-thousand for their favorite cause. [...]

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Mobile Marketing Campaign Manager v3.0 Launched

Dallas, TX – October, 25, 2007- GOMOTEXT.COM, a leading provider of mobile messaging and marketing solutions, today announced the must awaited release of version 3.0 of their Mobile Marketing Campaign Manager (http://www.gomotext.com), a complete mobile marketing platform that can be used for launching Standard and Premium rate mobile marketing campaigns like Text2Win, Sweepstakes, polls, Coupons, [...]

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Immobilize stolen vehicle by sending SMS

MANAGE your car while sitting at home or any other part of the world while your driver or anyone else is away with the car on the roads. A India based company has come out with a unique product named vehicle black box (VBB) aimed to be an anti-theft and security device for cars. The [...]

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92.5 Million Active SMS Users Make Short Code-Based Mobile Marketing the Most Effective Platform for Mobile Advertisers

NeuStar, Inc. announced today that Common Short Code (CSC)-based messaging campaigns have been cited as an “unprecedented platform for marketing” in a recent report published by mobile media research firm M:Metrics. The M:Metrics report, which can be downloaded for free at the U.S. Common Short Codes website (www.USshortcodes.com), states that CSCs are an effective way [...]

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SMS text messaging worth 100 B dollars in 2007

Posted by Tomi T Ahonen At Communities Dominate Brands This text messaging train just keeps on running on its tracks. We reached 80 billion dollars worth of revenues out of mobile phone simple SMS text messaging last year (as reported by us long ago, and verified by the ITU stats). Now its clear this year [...]

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Third-Party applications are coming to the iPhone.

Via CNET Steve Jobs made it official Wednesday morning: third-party applications are coming to the iPhone. Apple’s CEO posted another of his open letters to the world Wednesday on Apple’s Hot News section of its Web site, confirming reports that a software development kit (SDK) for the iPhone will be released to developers next year. [...]

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For Google, Advertising and Phones Go Together

Via New York Times For more than two years, a large group of engineers at Google has been working in secret on a mobile phone project. As word about their efforts has trickled out, expectations in the tech world for what has been called the Google phone, or GPhone, have risen, the way they do [...]

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Text the Vote?

If the campaigns get it right, mobile experts say, next year’s election will see “a very big bump” in youth voter participation. That’s a big “if.” So far only Sen. Barack Obama, who’s emerging as the pioneering Internet candidate of the campaign (by measure of online fundraising prowess and grassroots popularity on the MySpace-Facebook-YouTube trifecta), [...]

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