Via Marketing daily

SPRINT NEXTEL IS GIVING RETAILERS another way to market, advertise and pull money from the pockets of subscribers. The wireless carrier on Thursday introduced Mobile Shopper that lets consumers buy products via their mobile phones through an e-commerce tool powered by mShopper, a Boulder, Colo.-based company owned by 2B Wireless.

The service allows consumers to search among 7 million products from 30 online retailers such as eLuxury, eBags, JC Penney’s, Wal-Mart and Target, which have an opportunity to tie promotions and ads to Sprint’s mobile Web application.

Read Full Article