Mobile Engagement Resource Center

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Entries for September, 2007

Sprint Intros Mobile Shopper

Via Marketing daily SPRINT NEXTEL IS GIVING RETAILERS another way to market, advertise and pull money from the pockets of subscribers. The wireless carrier on Thursday introduced Mobile Shopper that lets consumers buy products via their mobile phones through an e-commerce tool powered by mShopper, a Boulder, Colo.-based company owned by 2B Wireless. The service [...]

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Teen who hacked iPhone trades gadget for new car

Via the Associated Press: AP—— The teenage hacker who found a way to unlock the iPhone so that the device would not be restricted to use solely on AT&T Inc.’s cellular networks will be trading his reworked gadget for a new car. George Hotz, of Glen Rock, N.J., said he had reached the deal with [...]

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In Case Of Disaster, Check Cell Phone

When a wildfire threatened resort areas of Catalina Island off Los Angeles last week, authorities used bullhorns to spread word of an evacuation. If the lieutenant governor gets his way, officials trying to warn Californians of fires, floods, toxic spills, or earthquakes will have an additional tool: cellphones. “All of the cellphones within range of [...]

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The Mobile Marketing Starter Kit

Victor from Mobile Marketing Watch has posted his first entry into what he is calling “The Mobile Marketing Starter Kit” that is a must read for all aspiring and exiting Mobile Marketers The first thing you should do to get your Mobile Marketing Campaign off the ground is to define your objectives. This is really [...]

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7 Ways to Text Message for Productivity

Courtesy: Web Worker Daily Text messaging (also known as short message service or SMS) is growing in popularity, and not just with teenagers. Of course you can use it to keep in touch with people; that’s getting easier and cheaper all the time with offerings like Yahoo’s latest integration of texting into email. But did [...]

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SMS Emergency Alerts Opportunity For Marketers

Posted by Victor on Mobile Marketing Watch Website How many recalls have you seen over the last 2-3 Months involving items such as toys, pet food or canned food? I receive email alerts daily regarding these things and each time I forward them on to my wife because she is the one that really knows [...]

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Patents Could Bring Mobile Phones Closer to ATMs

Information Week reports that Diebold has acquired a number of patents that promise to change the way you use the ATM: Diebold, the company that produces electronic voting machines, announced that it has acquired five U.S. patents that allow mobile phones to interact directly with ATMs. Diebold said that the technologies will allow mobile phone [...]

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