And their new Microsoft adCenter self-serve Net advertising business has a big edge, they believe, says eWEEK.
It, “claims that no other search advertising program steers ads to customers based on day of the week and time of day, a specific geographic location.”
Would-be users leave a credit card number and Microsoft then charges a non-refundable $5, says the story and, “From there, adCenter is very similar to Google’s AdSense.
“Each lets someone bid against other in order to have their advertisement accompany search results for a particular search term. Each time someone clicks on the ad, Google, Microsoft et al gets paid the amount of the winning bid.”
Moreover, adCenter will have a limited launch in the UK in June, “begin testing their contextual advertising this summer, provide ads on multiple Live products and drop Yahoo! Search Marketing ads from all US-based searches on MSN Search,” says SearchEngineWatch.