Tanzanian farmers report improved yields via SMS
Nearly 90 percent of Tanzania’s residents live in rural areas, work primarily in the agricultural sector, and lack access to information, technology and markets,” Technoserve state on their website.

Technoserve is an organisation which focuses its work in Tanzania on supporting farmers, cooperatives and suppliers in order to help develop rural industries. Whilst working towards these country-wide goals, keeping track of their impact is essential. Here, FrontlineSMS Community Support Coordinator, Florence Scialom, speaks with James Hangaya, Monitoring and Evaluation Analyst at Technoserve Tanzania, about how he is using FrontlineSMS to help collect the data he needs for monitoring Technoserve’s Coffee Initiative project in Tanzania.
Training for farmers is a key to Technoserve’s strategy in Tanzania, and forms a large part of their Coffee Initiative project. Training sessions help small-scale coffee farmers produce better quality coffee, thus helping them to secure higher prices in the international marketplace. “Sessions are based on different topics, and include practical lessons on, for example, how much fertilizer should be used to produce the best yield,” explains James. The farmer trainers hold multiple sessions on agricultural best practices, helping farmers to use their equipment and run their farming practice more efficiently.
One of the key steps in monitoring and evaluating the success of training is to measure the changes in farmers’ behaviour. “We train approximately 12,000 farmers every year” James tells me, “and there are nearly 60 farmer trainers across the country at the moment, running courses for groups of 15 to 20 farmers at a time.” There is certainly a lot of data to keep track of, and this is where FrontlineSMS proves very helpful Technoserve’s work.
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