Text Message Support for Smokers Doubles Quit Rates
Jul.01, 2011 in
Mobile Marketing, Mobile Technology
Mobile phones could hold the key to people giving up smoking after a programme involving sending motivational and supportive text messages to smokers doubled quit rates at six months.
The findings of the txt2stop trial, which was led by the London School of Hygiene & Tropical Medicine and funded by the Medical Research Council, are published in The Lancet today.
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