Mobile Engagement Resource Center

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Entries for July, 2011

Apps for Good: Bottom-up technological innovation by youth

When you go to a group of young girls in East London and say, do you want to program? They’ll probably run away,” Iris Lapinski joked. But last year, she proved herself wrong when 40 girls applied for 20 spots in one of Lapinski’s new courses on designing applications for mobile devices Read the entire [...]

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Would You Like to Make a Call? Consumers Say, No Thanks

Would you believe making calls is not the first or even second thing consumers choose to do when using their mobile devices? How about that it ranks near the bottom of the top five smart phone uses? Believe it or not, that’s exactly the case.. Get the entire survey details at www.pitchengine.com

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The New Microfinancing: SMS-Based Layaway To The Rescue

Microfinance, the Nobel Prize-winning initiative to turn aspiring Third World entrepreneurs into self-sustaining CEOs, has long been the only game in town when it comes to offering developing world entrepreneurs a viable and sustainable form of funding. But other financial instruments may work just as well–if not better–at supplying small farmers around the world with [...]

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Afghan Women Tolerate Beating for Cell Phones in Emerging Market

Maryam’s husband was so outraged when he discovered the device she had smuggled into their Kabul home that he beat her with his fists and a whip. The contraband was a cell phone. “My husband’s family is very traditional,” says Maryam, a 24-year-old sheathed in a blue burqa who declines to give her last name. [...]

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Cuban cellphones hit 1 million, Net access lags

There were a million mobile phones in the communist-run country at the end of 2010, up from 621,000 in 2009 and 330,000 in 2008, when all Cubans were allowed to buy and use them for the first time, the National Statistics Office said in a report posted on its website (here). Cuba has a similar [...]

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Cell phone banking could lift Africa’s farmers

You might have a few dollars in your wallet, but chances are most of the money you spend is through your credit or debit card. The cashless system we’ve grown accustomed to across North America, offers consumers instant access to products and services – giving us the freedom to buy whatever we want whenever we [...]

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Text Message Support for Smokers Doubles Quit Rates

­Mobile phones could hold the key to people giving up smoking after a programme involving sending motivational and supportive text messages to smokers doubled quit rates at six months. // // The findings of the txt2stop trial, which was led by the London School of Hygiene & Tropical Medicine and funded by the Medical Research [...]

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