50% of Shoppers Consult Mobile Phones for Purchases [STUDY]
Apr.01, 2011 in
Announcements, General Technology, Mobile Marketing, Mobile Technology, P2P Applications, SMS News, Uncategorized
Half of consumers are using their phones to help make shopping decisions, suggesting that old-style feature phones have a place in the market, according to a new survey.
The report, by Arc Worldwide, based on a survey of 1,800 U.S. mobile phone users and a smaller qualitative study with 30 mobile shoppers, shows 50% of consumers are using their mobile devices while shopping.
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