Google executive Diana Pouliot addressed the opportunities and advantages of mobile advertsing at the International CTIA Wireless 2010 conference.Ms. Pouliot said that mobile Web usage is driving consumers in new ways and is creating opportunities for advertisers and content owners.  She stressed four key factors in mobile: ubiquity, the mobile Web, location and driving action.

“We take it into account what consumers are doing on the mobile phone when we’re developing products for them,” said Diana Pouliot, director of mobile advertising at Google, New York. “We try to simplify it.”

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