People like to joke about incontinence when it happens to someone else, but for nursing staff or those taking care of the elderly it’s simply another duty that must be managed. The SIM cycle system from Australian company Simavita makes things a little easier with text messaging. The system, which is now being deployed at [...]
Google executive Diana Pouliot addressed the opportunities and advantages of mobile advertsing at the International CTIA Wireless 2010 conference.Ms. Pouliot said that mobile Web usage is driving consumers in new ways and is creating opportunities for advertisers and content owners. She stressed four key factors in mobile: ubiquity, the mobile Web, location and driving action. “We take it [...]
Dear Mobile Advocates: Going to CTIA in Las Vegas? GOMOTEXT will have our new VP of Sales and Operations available on Thursday the 25th. Together you can explore our new and upcoming solutions and the processes for expanding your mobile content and services to see what fits your needs. Learn how fast and easy it [...]
Forget the fear of raising your hand to ask a question in public, Christchurch company Texsys have released eHand, an audience response system which allows people to submit their question during a speech, lecture or similar, via text message, without speaking aloud.Using their mobile phone, the audience can type a text message and send it [...]
Fandango, the nation’s leading moviegoer destination, is unveiling a new convenience for film fans, where they can get movie tickets sent as barcodes to their mobile phones. Fandango is rolling out its “Mobile Ticket” program in eight markets around the country, with more markets to come. The benefit is that moviegoers can simply take their [...]
It is always fascinating to read about how different companies are utilizing the mobile space. Companies that have been around for decades with a solid consumer base are successfully using mobile marketing along with other traditional forms of advertising. The power of the campaigns stems from the fact that almost all mobile phones can send [...]
NEW YORK – A panel of lawyers discussed important issues for every mobile marketer during the “Legal Dos and Don’ts” panel at Mobile Marketing Day, hosted last week by Mobile Marketer and the Direct Marketing Association. The panel featured Reed Smith lawyer Adam Snukal and Lustigman Firm principal attorney Andy Lustigman, as well as Siteminis chief operating [...]
‘Simple accessibility, ubiquitous network interoperability, ease of use, affordability and price predictability for text messaging are key guideposts as the industry evolves new messaging paradigms and migrates to next-generation networks’ says Ronald Gruia, Principal Telecom Analyst at Frost & Sullivan. Text messaging will continue its dominance in the messaging arena for the foreseeable future and [...]
“Millennials” are the generation born after 1980 and “the first generation to come of age in the new millennium,” according to the Pew Research Center. Steeped in digital technology and social media, they treat their multitasking handheld gadgets almost like a body part — for better and worse,” the report says. Millennials, Pew said, “are [...]
